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Eataly

di Ashley Manassero

     Degno rappresentante del Made in Italy a New York e’ Eataly. Nonostante New York sia associata a personalità famose del mondo della cucina come Mario Batali, Joe e Lidia Bastianich, è Oscar Farinetti il vero genio dietro questo progetto. Farinetti, grazie anche alla consulenza di Slowfood, un movimento al quale ha aderito insieme a Petrini che ne è il fondatore, nel 2007, apre il primo negozio a Torino. La sua caratteristica unica è quella di associare le vendite dei migliori prodotti italiani, l’istruzione culinaria con la possibilità di corsi di cucina e incontri sia con grandi chef che artigiani, ai diversi ristoranti ospitati nel negozio stesso, dove infatti, è possibile gustare i prodotti venduti nei vicini banconi di cibo fresco e di altissima qualità. Farinetti, per il suo centro a New York, si e’ basato sulla grande richiesta di tutto ciò che e’ italiano. Ha aperto Eataly a New York con la speranza che “L’America forse riconoscerà di più l’Italia e le sue biodiversità agroalimentari…e che il Made in Italy si affermi nella varietà territoriale della nostra storia e cultura”

 

A worthy representative of the Made in Italy in New York is Eataly. Regardless of the fact that New York’s Eataly is associated with famous personalities of the culinary world such as Mario Batali, Joe and Lidia Bastianich, it’s Oscar Farinetti the real genius behind this project. Farinetti, thanks to the influence from Slowfood, a movement he’s part of together with the founder Petrini, in 2007, opens the first store in Turin. Its unique characteristic is that it associates the sale of the best Italian products, culinary instruction and the opportunity to participate to cooking classes while meeting renown chefs and artisans to the restaurants housed within the store, where you could savor the products that are sold in the adjacent countertops filled with fresh and high quality food. However, in Italy Farinetti had to put up quite a struggle to promote his brand, fighting against an Italian population that is very loyal to its tradition and neighborhood stores. While, for his store in New York, Farinetti relied on the great demand of everything that is Italian. He opened up Eataly in New York with the hope that “America might recognize Italy and its agricultural and food biodiversity and that the Made in Italy spreads in the territorial variety of our history and culture.” With Eataly, Farinetti succeeded in his intent to offer his clients the best of artisan products of an elite of small factories that reproduce, in a small scale, regional tradition.

So, if you’re in the mood for an excellent meal or you’re in need to buy the ingredients to make it yourself, Eataly is the answer and worth every dollar spent. Their website is a great way to get there both physically and virtually, at www.eataly.com.

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